Outdoor placement is an important part of the brand launch, as it targets business professionals that live in the suburbs and in the city. Billboards are located on the Kennedy, Eisenhower, Stevenson, and Dan Ryan expressways, Tri-State Tollway, corner of LaSalle and Ontario streets, and at the corner of Ontario and Wells. The IIT branding campaign also will extend to exterior bus panels on routes that travel through the north/northwest Chicago neighborhoods, down lakeshore drive, and into the Loop.