IIT guidelines on creation and use of unique (non-IIT primary or subunit) logos
For the primary graphic representation of IIT academic departments and other
units--whose roles and activities are critical to the overall mission and success
of the university--the primary version of the IIT logo or the appropriate extended
logo (for colleges and institutes) should be used, along with a specific type
treatment for the unit or department title.
Units must meet at least one of three primary criteria to receive approval
to use or create a unique logo:
- The unit’s basic role must not be linked
to the IIT mission (e.g., student organizations).
AND/OR
- The unit must operate in a retail environment and have a storefront
(e.g., Campus Bookstore, Global Grounds).
AND/OR
- The unit must have multiple funding sources and operate as a true
consortium
(e.g., IITRI, NCFST, Pritzker Institute, WISER, Academy for Future Leaders
in Science & Technology, certain other research centers).
Units approved to use a unique logo must also include the authorized version
of the IIT logo with their communication materials.
Special Exceptions and Event-specific Marks
Because of the breadth and diversity of life and work within a university,
there are situations that require special consideration. These include:
- Anniversary celebrations for colleges, departments, or other units
- Special events or programs for fundraising or recognition
- Annual events or recurring series
- Specific IIT affiliate organizations (e.g., IIT Alumni Association,
Chicago-Kent College of Law Alumni Association)
- IIT Athletics (can use approved Scarlet Hawks or Illinois Tech logos)
- Special affiliations necessary for accreditation or funding purposes
Communication materials utilizing these marks must still include the appropriate
university primary or extended logo.
2/16/2010
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