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Guidelines on Use of Unique Logos    

IIT guidelines on creation and use of unique (non-IIT primary or subunit) logos

For the primary graphic representation of IIT academic departments and other units--whose roles and activities are critical to the overall mission and success of the university--the primary version of the IIT logo or the appropriate extended logo (for colleges and institutes) should be used, along with a specific type treatment for the unit or department title.

Units must meet at least one of three primary criteria to receive approval to use or create a unique logo:

  • The unit’s basic role must not be linked to the IIT mission (e.g., student organizations).


  • The unit must operate in a retail environment and have a storefront
    (e.g., Campus Bookstore, Global Grounds).


  • The unit must have multiple funding sources and operate as a true consortium
    (e.g., IITRI, NCFST, Pritzker Institute, WISER, Academy for Future Leaders in Science & Technology, certain other research centers).

Units approved to use a unique logo must also include the authorized version of the IIT logo with their communication materials.

Special Exceptions and Event-specific Marks

Because of the breadth and diversity of life and work within a university, there are situations that require special consideration. These include:

  • Anniversary celebrations for colleges, departments, or other units
  • Special events or programs for fundraising or recognition
  • Annual events or recurring series
  • Specific IIT affiliate organizations (e.g., IIT Alumni Association, Chicago-Kent College of Law Alumni Association)
  • IIT Athletics (can use approved Scarlet Hawks or Illinois Tech logos)
  • Special affiliations necessary for accreditation or funding purposes

Communication materials utilizing these marks must still include the appropriate university primary or extended logo.




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