Marketing Communication
Department:
College:
Stuart School of BusinessDegrees:
- Master of Science in Marketing and Communication
Description:
The marketing communication program offers the student three separate curriculum paths: 1) A marketing communication graduate degree with a concentration in communication management; 2) a marketing communication graduate degree with a concentration in electronic marketing; 3) a marketing communication graduate degree with the program’s new concentration in health care marketing. All three programs are anchored by a group of common core courses. The student will complete these courses and elect a preferred concentration.Stuart’s marketing communication program teaches a strategy-driven approach that integrates advertising, public relations, database marketing, promotion and other marketing tools using the latest technology and quantitative research methods. The program is designed to provide recent college graduates and professionals working in the field with the background needed to plan, manage, implement and assess marketing communication programs at advertising agencies, public relations firms, communications departments in corporations, government and not-for-profits, convention industry firms, design companies and small total marketing businesses.
Specializations:
- Communication Management
- Electronic Marketing
- Healthcare Marketing
Certificate Programs:
Distance Learning:
Dual Degrees / Joint Degrees:
- M.B.A./M.S. in Marketing Communication
Research Facilities:
The Downtown Campus Libraries comprise an open-stack collection of more than 525,000 volumes, including the holdings of the Stuart Business Library, the Chicago- Kent Law Library, and the Library of International Relations, which contains international materials in history, economics, political science and law. Stuart’s Downtown Campus is equipped with two computer labs, offering more than 100 student workstations linked to the Internet and networked with IIT libraries (including the Downtown Campus Libraries). The computer lab provides access to a wide range of business software and resources. The Quantitative Research Lab provides an interactive learning environment, featuring simulated trading, investment analysis and financial industry databases.Research Areas:
Admission Requirements:
Admission to the Stuart School of Business is based on a profile combination of undergraduate GPA, GMAT test scores, and work experience. Applicants to all master’s programs, including the M.B.A., must have, or are expected to have completed prior to enrollment, an undergraduate degree from an accredited institution. Applications are accepted throughout the year, and part-time students may enter most programs at the beginning of any quarter. Applicants must submit two essays, two letters of recommendation, official transcripts, a recent GMAT or GRE score report, and a resume.
Applicants from non-English speaking countries must also submit TOEFL (Test of English as a Foreign Language) scores of at least 600 (paper-based), 250 (computer-based) or 80 (internet-based), unless they have received an undergraduate or graduate degree from an accredited U.S. institution. Applicants may be required to take Business Writing Courses in addition to required coursework.
How to apply:
Stuart School of BusinessDepartmental Website:
http://www.stuart.iit.eduThe material on these web pages contains the most current program offerings and requirements, and is intended for informational purposes only. Program offerings and requirements change from time to time, and these web pages are changed accordingly. The requirements applicable to a particular student's program are those set forth in the official Graduate Bulletin that was in effect the year the student began his or her graduate program. Therefore, to find the official program requirements applicable to his or her program, a student must consult the Graduate Bulletin from that year.
