Marketing Communication

Description:

The new technologies of the 21st century have totally transformed both the business model and vehicles companies use to communicate with their various stakeholders. Stand-alone elements like advertising and public relations are no longer effective in and of themselves. Today, marketing products, services and ideas to the public must synthesize all of these activities into the cohesive whole called integrated marketing communication, with the ability to surround the prospect with the brand message.

As one of a handful of marketing communication programs offered in an accredited business school, IIT Stuart's Marketing Communication program will effectively prepare you for this exciting and challenging environment. Our program is intended to marry the core critical thinking values of creativity, innovation and design taught by our MBA faculty, with the practical state-of-the-art applications taught by our extensive and talented faculty of practicing professionals who teach the skills necessary to thrive in today's rapidly evolving, technology-focused environment.

All this is designed to prepare you for a career developing and implementing creative innovative marketing strategies with the potential to transform attitudes and ultimately product performance in the marketplace.

The MS curriculum consists of eleven three-hour courses, structured to emphasize strategies for transformational leadership. Students will be required to take six core courses plus the Practicum, plus the equivalent of four Concentration or Elective courses. Learn more...