B.S. in Consumer Research, Analytics, and Communication
As a student in the Consumer Research, Analytics, and Communication program you will be trained as an Integrated Social/Behavioral Scientist who can apply the theory, research, and tools of the Social and Behavioral Sciences to practical problems of government policy and big business strategy and can work with decision-makers in both cultures.
Courses in psychology focus on how individuals evaluate information (e.g., about products, services, people) and subsequently make decisions (e.g., purchasing, voting) on the basis of the available data. Courses in psychology and other social sciences’ methods will provide the foundation in data collection and analysis. Several courses in communication emphasize how technical information is best presented and a short series of Business Courses in Marketing and Marketing Research/Consumer Behavior will give you knowledge of the environment where you might expect to find employment.
The intent of this highly structured curriculum is to ensure that you have a firm grounding in all three areas of psychology, social science, and communication. You will, however, be able to choose the elective courses that will provide an opportunity to tailor your major based on your career interests. For example, a student interested in obtaining a job in market research might choose to take additional business courses whereas a student interested in a graduate degree in psychology might opt to take additional psychology or data management classes. Similarly, students interested in working with big data may take additional courses in computer science or related areas.