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    Psychology in the Workplace

    Spring 2008

    By Christopher Darnielle

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    The quest to understand and measure the complexities of human personality has long fascinated both scientists and philosophers alike. By the late eighteenth century these efforts had coalesced into a branch of medicine called phrenology, in which practitioners sought to quantify personality traits and mental acuity by measuring bumps on the human skull. The futility of this practice, also called "bumpology" was summed up perfectly by a famous Mark Twain anecdote in which he submitted himself, anonymously, to an examination by famous phrenologist Lorenzo Fowler. As the story goes, Fowler found a cavity where a bump 'should' have been and declared that this "represented the total absence of the sense of humor" in Twain.

    Oops.

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    In the decades since, the study of personality has evolved into an empirical science, one that's at the heart of the discipline of industrial and organizational (I/O) psychology. I/O psychology is a booming industry; the United States Department of Labor projects a 21 percent increase in the number of I/O jobs available over the next decade, the majority of those positions likely filled by candidates with graduate degrees.

    Although I/O psychology is a broad field that deals with a wide array of workplace- and human resources related subjects, pre-employment screening, "selection" is one of the most common that modern I/O psychologists tackle. Personality testing is a widely used measure of workplace compatibility.

    Joseph Wilkinson says that his own experience being tested for a job more than two decades ago—a process he describes as "time consuming, but interesting"—inspired him to seek out I/O psychology specialists when he and his partner opened their consulting business, Skalinder-Wilkinson and Associates, Inc. "We decided to use the process to screen all 13 or 14 of the prospective employees for the firm," Wilkinson says, "because we wanted to make sure our future employees were compatible with our company's culture." The results were nothing short of spectacular.

    "In the 12 years we were in business, we only lost one employee," he says, adding that this lone defection was the result of a marriage, and not any sort of conflict. He says that the experience taught him a valuable lesson about testing and the selection process: "Yes, occasionally the process will make mistakes, as these tests aren't infallible; but in cases where the tests indicate that a candidate is deficient for whatever reason, that's something I wouldn't recommend ignoring."

    Roya Ayman [center] with IIT faculty colleagues Alan Mead [left] and Bruce Fisher
    Photo: Bonnie Robinson

    "I think more companies are testing today," says Bruce Fisher (Ph.D. '84), director of the IIT Institute of Psychology's Center for Research and Service. The numbers bear this out: the testing industry has ballooned into a $400+ million industry with an estimated 8-10 percent rate of annual growth, and an array of (unsupervised) off-the-shelf tests are readily available to consumers. Of course, these off-the-shelf instruments have opened the door to inappropriately conducted testing, which in part is why testing has gotten somewhat of a bad reputation, at least in the press.

    "There are a lot of tests out there that are not well developed, but have a tremendous amount of great marketing glitz to them," Fisher says. "But they are not good tools, and they are neither valid nor legally defensible. Companies can get into trouble [using them]."

    "Personality tests, like any test—indeed, any measurement—yield scores that have errors, but you have to consider the alternative," explains Alan Mead, assistant professor at the institute and an expert in psychometrics, the science of psychological measurement. "The idea that tests are worthless because they are not perfectly reliable and valid is exactly analogous to arguing that we should scrap the judicial system in this country because sometimes a guilty person is found innocent, or vice-versa."

    In fact, he adds, "We have good reason and empirical support to assume that run-of-the-mill interviews have substantially lower validity and reliability than personality testing."

    Personality testing is but one tool that I/O psychologists have at their disposal when seeking to improve a company's selection methods. Fisher points out that companies with strong selection processes, are going to have other methods to get at the same type of data in a different way," what he calls a 'multi-method approach.' One example he offers is combining a personality test with a background check or an interview. "You're looking, of course, for confirmatory data from the different methods," he says.

    As for interviewing, Fisher recommends a different methodology to help weed out potentially bad hires, a system called SAR, or "Situation, Action, Result." He summarizes SAR with the hypothetical interview of a customer service agent: "The question might be something like this: 'describe a time when you dealt with an exceptionally difficult, or unruly, customer.'" Fisher explains that established guidelines help interpret a candidate's response; for example, a behavior profile is crafted by comparing how a candidate responds to an identical situation faced in the past by top-performing employees. This is called the "critical incident method."

    Intelligence testing is another common tool of the selection process, but it's one that has been fraught with controversy—namely allegations of bias against minority candidates. However, as a pure predictor of job performance, it's regarded as a very effective tool, particularly for executive positions. "All other things being equal, there isn't a job in the world where it pays to be dumber," Mead notes dryly.

    "Research shows that mental ability is the most critical and broadly generalizable facet in predicting executive success," says Fisher. He cites a recent statistic that roughly 25 percent of executive-level success can be accounted for solely by intellectual horsepower. Of the other 75 percent, Fisher says that there are many personality factors that are important, primarily traits like conscientiousness, integrity, persuasiveness, social confidence, and flexibility.

    Predicting executive success is a timely topic at IIT, who as of press date had three executive-level job openings: two deanships and a provostship. The university has hired recruitment firms to handle these nationwide candidate searches.

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