In today?s high-tech world, technology often seems to be driving us instead of the other way around. Overnight,
products and services appear that just days before we were unaware of?for example, the ability to now use a cell
phone to send a photograph of the house we?ve just built to a friend half way around the world.
Technology isn?t the only area where change is rampant.
Lifestyles are constantly being reconfigured, with demographic patterns
in such flux that it may be misleading to call them patterns. All these
rapid changes are making it more and more dif\cult to predict how people
as consumers want and need to be served.
Finding out is the goal at IIT?s Institute of Design (ID), where researchers develop methods that will help organizations
gain a more detailed and relevant understanding of users? increasingly complex lives and drive the development of innovative
and humane products and business concepts. Put simply, ID faculty and students study exactly how people live and work and
then strive to develop ideal products, systems, and concepts for them?a task that is every bit as challenging as it sounds.
So how do designers reach that critical intersection of need and product design?referred to as the ?sweet spot??
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