The Institute of Psychology Book Award
We are pleased to announce the Institute of Psychology Book Award Program for the 2009-10 academic year. Information about this program has been included in this letter (PDF) mailed to psychology teachers.
This year, the faculty of the Institute of Psychology has selected A Whole New Mind: Why Right-brainers Will Rule the Future by Daniel Pink:
| Lawyers. Accountants. Software engineers. That's what Mom and Dad encouraged us to become. They were wrong. Gone is the age of "left brain" dominance. The future belongs to a different kind of person with a different kind of mind: designers, investors, teachers, storytellers — creative and emphatic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment — and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes readers to a daring new place, and others a provocative and urgent new way of thinking about a future that has already arrived. | ![]() |
Once you have selected a recipient of the book award, please fully complete and submit the form below.
