Fall 1999 -- Marketing Bronzeville
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The Bronzeville IPRO is a student run interdisciplinary project whose primary goal this semester was to
devise a marketing strategy to make the Bronzeville community attractive to businesses and tourists. In
previous semesters, the idea of the business incubator to stimulate economic development was the chief
focus.
For this semester, the team focused on three key parts: 1.) the History and Historical Landmarks of Bronzeville 2.) The businesses and needs of the community and 3.) the marketing of Bronzeville. The team examined the rich history of Bronzeville and the landmarks. An assessment of Bronzeville was also undertaken to find out the pros and cons of the area as well as the needs of the community. After compiling all of the information, marketing was extensively studied. A formal strategy to sell the community was then devised. |