ARCH 461/561: Entrepreneurship and Innovation in Architecture is part of a new course of study within the College of Architecture, the Master of Science in Integrated Building Delivery Practices with Entrepreneurship and Innovation Concentration. The course looks at the practical aspects of entrepreneurship and small business management and includes the development of a comprehensive opportunity assessment.
ARCH 461/561 explores strategies that can be used to leverage limited resources for maximum effect. An emphasis is placed on the owner/manager as the principal success factor in the context of small and mid-sized firms. Building on the concepts associated with the entrepreneurial mindset, the course also covers leadership, team building, performance management, and motivation. In addition, there is a focus on choosing opportunities, allocating resources, motivating employees, and maintaining control while not stifling innovation.
COURSE OBJECTIVES
- To introduce architects to the concepts, characteristics, and mindset associated with entrepreneurial approaches.
- To energize the entrepreneurial spirit and initiative in the profession to encourage a more determined role in integrated building delivery practices.
- To explore tools, techniques, and frameworks for identifying and evaluating opportunities in the marketplace.
- To understand how architecture, construction and real estate knowledge and skill sets can be integrated with entrepreneurial thinking and know-how to enhance the probability for success.
- To appreciate the role entrepreneurship plays in socioeconomic development, job creation, and community development.
- To develop communication and decision-making skills, with particular emphasis on the core competencies needed to compete in a rapidly changing business environment.