BUS 465: Entrepreneurship in Industry focuses upon the innovative activities within existing organizations. This includes manufacturing, supply chain logistics, and facilities. The objective of this course is to provide students with a clear understanding of industry along with an introduction to the concepts of innovation and entrepreneurship.
This course introduces the students to the wide range of industrial activities. Within this context, students are encouraged to consider techniques for introducing major innovations, i.e. industrial entrepreneurship. These innovations can be based on any application of technology that is new to the organization involved. While the course includes lectures, its primary approach is based on having the students develop an actual, real-life example of industrial entrepreneurship. Students are encouraged to consider the relationship between innovation and operational efficiency.
BUS 465 strives to provide practical insight along with tools and concepts that can be applied to support the development of sustained competitive advantage in existing enterprises. Additional topics include opportunity recognition and new venture formation, managing technology and innovation, marketing and sales, management of operations, and financing for growth.
COURSE OBJECTIVES
- To examine distinct views of innovation as they apply to industrial innovation.
- To explain how industrial innovation impacts existing industrial activities.
- To manage technology innovation and concept development.
- To develop greater receptiveness to innovation.
- To spread an awareness of the complexity of the issues related to innovation within an industrial setting.
- To create a framework for developing a case study or business plan.
- To build a systems-based approach for assessing the innovative capacities of industrial organizations and activities.
- To acquire knowledge of existing industries and consider the innovation that may significantly improve those industries.