BUS 480: Business Policy and Strategy presents a conceptual and analytical framework for understanding the operation of the firm within the global business environment. Through analyzing cases and using business simulation, students will develop strategies and formulate policies to attain business objectives. This course serves as a capstone course for students in their senior year. The course emphasizes the use of group decision-making, self-directed work teams, and formal group reports and presentations. Students are provided with the opportunity to integrate their interdisciplinary knowledge in analyzing organizations from the perspective of senior management.
Some of the factors in the strategic management process include:
- Defining the mission statement of an organization
- Setting objectives and targets
- An assessment of external environment as well as competitive position
- An analysis of internal strengths and weaknesses
- Formulating corporate, business and international strategies
- Formulating organizational and functional strategies
- Implementation and control
COURSE OBJECTIVES
- To acquaint students with the basic concepts underlying the field of strategic management.
- To equip students with the essential analytical skills needed to integrate previous study in marketing, finance, operations, and management to examine an organization as a total entity and identify and discuss central issues in complex problems presented in current business cases.
- To provide students with the research skills that enable them to gather and interpret information about key external and internal factors and use this data to generate and evaluate alternative strategies to solve business problems.
- To enable students to apply their conceptual and analytical skills in formulating a comprehensive strategic plan and present the results of a complete strategic analysis in both written and oral formats.
- To require students to perform ethic reasoning in various strategic decision making scenarios.