The explosion of information in the digital economy and the rise of the Internet as both a marketplace and a management tool have transformed the ways in which companies organize themselves and do business. However, that transformation is far from complete. MC 551: Business Strategy in the Networked Economy will acquaint its students with some of the best current thinking and practices from companies that are succeeding in the new environment. The class will look at business models, supply chain strategies, value propositions, revenue sources, new ideas about the marketing of information, and how entrepreneurial ventures create their business plans
The marketplace is undergoing radical transformation. Recently, the economy has been jolted by the collapse of global financial markets, the crash of the sub-prime mortgage markets, and the bankruptcies of corporate icons. MC 551 will investigate the role and impact of marketing communication strategies, technological applications, and the changing global marketplace in the networked economy.
COURSE OBJECTIVES
- Learn about the tools, tactics, frameworks, and techniques being used by executives to build sustainable business models in the networked economy.
- Understand the complex interrelationships between core strategic business components including leadership, finance, stakeholders, technology, internal processes, and growth.
- Discover the technological advances that are driving change and transforming the ways in which organizations interact with the marketplace, communicate, and develop innovative business models and strategies.
- Gain insights into the different types of strategic approaches used by entrepreneurially-led small and medium-sized firms, nonprofit organizations, and public companies in a networked economy.
- Improve the critical thinking and communication skills necessary for personal growth and professional development.