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hepcats are on the dance floor, the men in zootsuits with dangling watchchains
and duo-tone wingtips, the women in pencil skirts with chunky heels and Andrews
Sisters hairdos. And can they move. From Nicholbys in Los Angeles to
Swing 56 in New York City clubs all over America are getting into the swing
of things, they're jumpin' to the sounds of swing jazz, straight from the
horns of the gone guys onstage. But wait, this is not 1940, and these are
definitely not your parents. It's 1999, the post-grunge age, the lounge era,
and these hipsters are twenty- and thirtysomethings who actually dress up
on the weekends and go dancing--with partners! Yes, it's one of the most
happenin' scenes in L.A.--has been, in fact, for a couple of years for that
little cult that's always first on any scene--but now its time has truly
come: Nowadays, the mainstream is swinging too, thanks to some serious
word-of-mouth and to the not-so-serious, hit indie-movie
"Swingers."
When the movie opened in 1997, it received very little attention from
audiences, but what did stand out, was the music. It wasnt 40's Big
Band anymore. There was an edge that made the old fashion music new again.
This sound spread, and so did the dancing, but it wasnt until the
Gaps
"khaki-a-go-go" ad began airing, that swing took off. The
Gap commercial made swing dancing look like a lot of fun. According to
Neoswing.com, a web site dedicated to the growing popularity of swing, the
Gap commercial was the real force behind swings comeback. The commercial
became so popular that the Gap received letters from fans requesting the
commercial be returned to the air when its run was completed. The reason
swing has become so popular, according to many, is simply because its
fun. There are involved steps, but many believe this adds to the appeal.
Its not like that music where all you can do is kind of bounce to the
beat. Its real dancing. Renewed interest in swing has opened
up doors for such bands as The Cherry Poppin Daddies, Big Bad Voodoo Daddies,
The Brian Setzer Orchestra, and the Squirrel Nut Zippers.
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