Marketing Analytics Specialization

The Marketing Analytics specialization is available to undergraduates in the Bachelor of Science in Business Administration program at Stuart School of Business.

This specialization includes an overview of marketing methods and technology, including such topics as economic principles for business and managerial decision-making, concepts of microeconomics, theory and practice of new product development, marketing research techniques and their applications, research design and data sources, questionnaire development and analysis, state-of-the-art methods for presenting and selling products focused on technology, and cross-disciplinary approaches to understanding consumer behavior and decision-making.

Students develop a depth of knowledge in marketing analytics that complements the solid foundation in business fundamentals and the quantitative and analytical skills they have gained in the business administration major.

The specialization also offers a strong academic background for Stuart’s Bachelor of Science in Business Administration/Master of Science in Marketing Analytics accelerated master’s program, through which a student can graduate from Illinois Tech with two degrees in as few as five years.


The Marketing Analytics specialization requires the following five courses (15 credit hours).

  • BUS 382—Business Economics
  • BUS 472—New Product Development
  • BUS 473—Marketing Research
  • BUS 475—Sales Management
  • BUS 476—Consumer Behavior

See course descriptions