Matt Mayfield

  • Associate Dean, Academics and Administration

Matt Mayfield has worked for over 20 years in applied research across the domains of design, consumer behavior, product/service strategy, and computing technology for fortune 500 companies. As a consultant, developer, and educator, he has identified and shaped compelling product/service opportunities in several industries including wireless communication, medical products, housewares, consumer electronics, fast food, and air travel. Through an emphasis on multidisciplinary insight, repeatable processes, and a bias towards action, Matt is passionate about making sense of market spaces and helping organizations envision and evaluate potential futures. Mayfield is currently Associate Dean at the Illinois Institute of Technology, Institute of Design. His courses include product and portfolio planning, contextual design research, and design processes. His long-term research interests revolve around understanding the impact of computing technologies on decision making for design and business. He continues to consult with companies and universities on navigating the complexities of today's markets to inform future product and service innovation.


B.S. Design, Illinois Institute of Technology
M.S. Computer Science, The University of Chicago