How to Edit Metatags in Drupal

Log into Drupal, navigate to the page you want to modify, click Edit, and then click Metatags on the right-hand side of the menu settings below. This will open the accordion menu, where you can change the page title and description.

How to Best Use Title and Description Meta Tags in a Web Page

Introduction to Title and Description Meta Tags

What are Meta Tags?

Meta tags are HTML elements that provide structured metadata about a webpage.
They are critical for SEO (Search Engine Optimization) and user experience.
The description is essential when viewing search results.

Focus:

Title Tag: Defines the page title shown in search results and browser tabs.
Description Meta Tag: Provides a summary of the page content for search engines and users.

Importance of the Title Tag

What is the Title Tag?

Appears in search engine results, browser tabs, and social media shares.

Best Practices for the Title Tag:

Length: Keep between 55-65 characters to avoid truncation.
Relevance: Clearly describe the page’s content using primary keywords.
Uniqueness: Each page should have a unique title.
Compelling: Make it attention-grabbing to improve click-through rates (CTR).

Example:

Best SEO Practices for Meta Tags: A Complete Guide

Importance of the Description Meta Tag

What is the Description Meta Tag?

Appears as a snippet in search engine results under the title.
It's not a direct ranking factor but helps increase click-through rates (CTR).

Best Practices for the Description Tag:

Length: A maximum of 160 characters.
Clarity: Summarize the page’s content.
Relevance: Include primary keywords naturally.
Compelling: Use a call to action (CTA) or value proposition to encourage clicks.

Example:

<meta name="description" content="Learn the best SEO practices for optimizing your website's title and meta description tags for better search rankings and user engagement.">

How Title and Description Affect SEO and CTR

SEO Impact:

Title Tag: Search engines use it as a ranking factor. Keywords in the title can help rank your page higher.
Description Tag: While not a direct ranking factor, a well-written description can increase the CTR, indirectly affecting SEO.

CTR Impact:

Both tags play a role in enticing users to click on your link in search engine results. A higher CTR can signal value to search engines, improving rankings.

Common Mistakes to Avoid

Title Tag:

Overstuffing with keywords.
Titles that are too short or too long.
Generic or duplicate titles across multiple pages.

Description Meta Tag:

Leaving the description tag empty.
Writing vague or misleading descriptions.
Exceeding the character limit causes truncation in search results.

Practical Examples

Optimized Title and Description:

Title: "Top 10 SEO Strategies for 2024: Boost Your Search Rankings"
Description: "Discover the most effective SEO strategies for 2024. Learn how to optimize your site for search engines and increase organic traffic."

Poor Title and Description:

Title: "SEO Tips"
Description: "This page is about SEO. Learn more about SEO techniques."

Metatags