Mark is an award-winning service designer who brings his extensive design background and broad experience in qualitative and quantitative research methodologies to the ID curriculum. Prior to joining ID, Mark was vice president of design at UnitedHealthcare, and managing director of IDEO Chicago where he worked on projects that include reinventing retail banking for State Farm, designing a new service strategy for Walgreens, and developing a healthcare toolkit called Gutcheck that helps patients achieve better cancer-screening outcomes. Mark’s diverse design background includes clothing and jewelry design in New York, and five years as a technology futurist at Accenture.


B.F.A., Amherst College
M.Des, Illinois Institute of Technology


Qualitative/quantitative design research methods to ground concept development. Identifying strategic opportunities for new products and services through technology and societal trend analysis.