B.A. Art and Semiotics, Brown University
M.Des, Illinois Institute of Technology

Research Interests

Behavioral Design, Behavioral Design in Organizations, Bias in Design


Schmidt, Ruth. 2019. "Research Assessment as a Human-Centered Design Problem" DORA; Schmidt, Ruth. 2019. "Broadening the Nature of Behavioral Design" behavioral scientist; Schmidt, Ruth. 2017. "How Behavioral Design Can Help De-Risk Innovation" Innovation Excellence; Schmidt, Ruth. 2016. "Five Behavioral Design Tips for Ringing out the Year" Huffington Post; Schmidt, Ruth. 2015. "Helping Consumers Get Unstuck" CMO Today–Wall Street Journal; Schmidt, Ruth. 2015. "Frozen: Using Behavioral Design to Overcome Decision-Making Paralysis" Deloitte University Press


Behavioral Design