Exploring the Influence of Consumers’ Characteristics on Obesity
Stuart School of Business research presentation by: Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian; Mark Fishbein, Lurie Children’s Hospital; Zheng Zhou, Stuart Ph.D. student; and Chao Wang, Stuart Ph.D. student
Exploring the Influence of Consumers’ Characteristics on Obesity
- Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian
- Mark Fishbein, Lurie Children’s Hospital
- Zheng Zhou, Stuart Ph.D. student
- Chao Wang, Stuart Ph.D. student
Abstract:
We conducted a survey (N=470) of Chicago households near Humboldt Park (a predominantly Hispanic community) focused on nutrition perceptions, food consumption, and health outcomes. Motivated by the research gap on the relationships between consumer perceptions, consumer characteristics, and health status, this study proposes and develops a model of inter-relationships among the following constructs: buying impulsiveness, nutrition/health link, behavior control, weight perception, nutrition knowledge, motivation to use/process nutrition information, and health outcomes such as BMI and health status.
Guided by prior research, 10 model hypotheses are tested using a Structural Equation Modeling (SEM) framework. Our results strongly support our model predictions and other related analyses. Implications of findings for future research are discussed.
The Friday Research Presentations series showcases ongoing academic research projects conducted by Stuart faculty, as well as research presentations made by faculty at other leading business schools.
All Illinois Tech faculty, students, and staff are invited to attend.