2nd Annual Advanced Marketing Analytics Symposium

Hosted by IIT Stuart School of Business in partnership with IBM

Tuesday, March 4, 2014
5-7 pm
IIT Stuart School of Business Downtown Campus
565 W. Adams St., Auditorium
Chicago, IL 60661
Refreshments will be served
View photos from the event.

2.5 exabytes of data are created each day. 90% of the world’s data was created in the past two years.

Who will leverage this rich resource to draw strategic insights and make better, data-driven decisions? What are the analytical skills needed to succeed in this growing job market? Learn how IIT Stuart and IBM are responding to the upcoming shortage of forward-thinking analytic and decision management professionals, both in the marketplace and the public sector.

Hear from a panel of industry experts on emerging trends, featuring keynote speaker Erick Brethenoux, Director of Business Analytics and Decision Management Strategy at IBM:

• Charles Hammerslough, Strategic Analyst and Data Scientist, VSA Partners; formerly with Obama for America and Neilsen
• Tom Schenk, Director of Analytics and Performance Management, City of Chicago
• Chad Dau, Associate Director, Marketing Analytics, Astellas Pharma

See some of the latest tools and uses of predictive analytics, and connect with professionals from IBM, the analytics industry, and IIT Stuart faculty, students and alumni.

Note: Due to unforeseen circumstances, this event was not able to be streamed live. Please contact communications@stuart.iit.edu with any questions.