Gonzalo Galindo Barragan: Design Implementation of a Digital Scorecard

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In this age, companies are more aware than ever before of the options that can give them a competitive advantage over their competitors. It is important to measure the process of achieving these competitive advantages, Industrial Technology and Management graduate student Gonzalo Galindo Barragan (MITO ’19) says.

Companies need to be more conscious about three important factors that are based on new technology—digitization, data analytics, and artificial intelligence. Barragan measured these three factors for this project.

The Digital Scorecard gives companies a tool to monitor how they are performing based on their strategic objectives. This project observed which industries can grow faster with the help of new technologies, as well as which business units can be considered effective and able to apply these important factors.

Barragan was assisted by INTM Industry Professor Gurram Gopal.