In College of Architecture’s Type-Led Rebrand, It’s Mies van der Rohe for the Assist
Illinois Institute of Technology’s College of Architecture was revered, influential, and well overdue for a brand refresh and a new website that better reflected its legacy and student experience. The school tapped Chicago studio Span to lead the rebrand, designing a comprehensive new visual identity anchored by a new logo and website. Two typefaces are at the heart of the new identity, both harkening back to the roots of the school and of modernist architecture in Chicago.