Marketing Analytics (Certificate)

Stuart School of Business bridges business and technology to offer rigorous, applied graduate programs that develop our students’ industry-focused expertise and tech skills, giving them an edge in the job market and for career advancement.

Stuart’s Master of Science in Marketing Analytics program offers this stackable certificate program specifically designed for mid-career professionals who want to upskill with the latest ideas, technology, and tools, but might not have the time to pursue a full degree program right now.

The Certificate in Marketing Analytics is designed to develop knowledge and skills that employers are seeking:

  • A strong grasp of domain knowledge of marketing
  • The ability to gather structured and unstructured big data, curate it, and perform advanced statistical analysis (descriptive, predictive, and prescriptive)
  • The expertise to interpret the results of data analysis, derive crucial insights and communicate them to others in the organization, and develop a marketing strategy

Courses at Stuart are interactive and include case studies and hands-on projects in which you apply what you are learning.

Program Overview

The Certificate in Marketing Analytics provides instruction in marketing strategy and implementation, including deep dives into digital and social media marketing, combined with development of key technical skills in digital marketing analytics and data visualization.

Career Opportunities

This certificate program provides excellent preparation for fast-rising occupations, such as market research analyst and marketing specialist.

The United States Bureau of Labor Statistics reports a median annual wage for market research analysts of $68,230 in 2022. Projected employment growth in this profession is 13 percent from 2022 to 2032, which is much faster than the average growth projected for all occupations.

The Certificate in Marketing Analytics includes the following four required courses. Each course is three credit hours. The certificate requires completion of 12 credit hours and is stackable toward the Stuart M.S. in Marketing Analytics degree.

Required Courses
MAX 501—Digital Marketing
MAX 504—Marketing Strategy
MAX 507—Visual Analytics—Data Analytics and Visualization
MAX 523—Social Media Marketing Analytics

  • Bachelor’s degree from an accredited institution with a minimum cumulative undergraduate grade-point average of 3.0 on a 4.0 scale (or equivalent)
  • Work experience is preferred but not required

Designed for Busy Professionals

Stuart School of Business Certificates Are:

  • Targeted: Get the specific, career-focused education you need now
  • Convenient: Evening courses at Illinois Tech’s Conviser Law Center in downtown Chicago, located one block west of Union Station and near Ogilvie Transportation Center
  • High Quality: As a certificate student, you will take our regular graduate courses taught by Stuart’s expert, industry-experienced faculty

Your Certificate Credit Is Stackable

The Certificate in Marketing Analytics is stackable, which means that all 12 credit hours automatically apply if you choose to pursue our M.S. in Marketing Analytics degree.

Students in this certificate program who later apply and are admitted to a different master’s degree program at Stuart may apply all approved certificate coursework with a grade of B or higher to that master’s degree. A certificate is typically equivalent to one-fourth to one-third of the credit hours required for a degree. Students have the option of transferring to the master’s program in any semester.

Featured Faculty

Elizabeth Durango Cohen
Associate Professor of Operations Management M. Zia Hassan Endowed Professor Assistant Director, M.S. in Marketing Analytics Director, Center for Advancing Corporate Performance
Ketan Patel
Adjunct Faculty
Stuart adjunct faculty member Rob Nelson
Adjunct Faculty