Photo of Stuart School of Business students at work around a laptop

Marketing Analytics (M.S.)

Your future in the dynamic field of market research analytics begins at Illinois Tech’s nationally-ranked program.

Request Info Visit Apply

The world of marketing is constantly on the move, thanks to the internet, social media, digital technologies, and big data. Successful marketers have to stay at the leading edge of new forms of marketing, technology, and analytics.

Illinois Tech’s Master of Science in Marketing Analytics program teaches students the latest technologies and techniques to gather and analyze data, generate insights, and develop marketing strategies that expand a company’s customer base and market share.

You’ll be prepared for a career in a fast-growing occupation by a program that is ranked #22 among all master’s in marketing programs in the United States by TFE Times.

Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed hands-on experiences throughout your graduate education, such as virtual and in-person internships, and personalized guidance from a career adviser, academic mentor, and alumni coach.

The vibrant, multicultural city of Chicago offers exciting opportunities for professional growth. With its downtown location, Stuart School of Business gives you access to tech businesses, internships, and networking to help launch your career.

STEM-Designated Program

This is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training in the U.S.

Program Overview

Leveraging Chicago’s growing tech sector as a resource, Stuart’s M.S. in Marketing Analytics program delivers an industry-focused curriculum that trains students to be forward-thinking marketing specialists, who can turn data and insights into a competitive business advantage.

Career Opportunities

The demand for market research analysts is rising fast, with 22 percent job growth projected from 2020–2030. Chicago is a global center for marketing, advertising, finance, logistics, and other data-intensive industries, and Illinois Tech provides connections for internships, networking, and job opportunities.

Graduates of the M.S. in Marketing Analytics program are ready to step into fast-paced careers as market research analysts, social media marketing specialists, and professionals in marketing services firms, corporate marketing departments, or branding agencies.

Companies that have hired our alumni include:

  • Anthem Marketing Solutions
  • CME Group
  • Extreme Networks
  • Google
  • Greystar
  • Nielsen
  • Ogilvy & Mather
  • PricewaterhouseCoopers (PwC)
  • Samsung Engineering Corporation

With courses such as Social Media Marketing Analytics, Predictive Analytics, and Artificial Intelligence, our curriculum gives you the technical and marketing skills you need to move ahead in your career.

The program’s advisory board of top industry professionals ensures that the program aligns with industry practices and emerging analytics methods and technology.

View Details

  • Completed online application
  • Official transcript submission with a minimum cumulative undergraduate grade-point average of 3.0 on a 4.0 scale
  • No GMAT or GRE scores required
  • Official TOEFL or IELTS score, if required. A minimum score of 85 on the internet-based TOEFL, 600 on the paper-based TOEFL, or 7.0 on the IELTS exam is required for admission consideration.
  • A one-page statement of purpose, with goals and objectives
  • At least one letter of recommendation from an academic or professional reference


Domestic students pursuing the M.S. in Marketing Analytics program who seek to advance their careers in the Chicago-area market are eligible to apply for the Chicago Talent Pipeline Scholarship, which awards up to $14,000 spread evenly across the courses required for the degree.

International students pursuing the M.S. in Marketing Analytics program are eligible to apply for the Stuart School of Business Dean’s Scholarship, which awards up to $14,000 for the full two-year program.

Tuition and Fees

More Marketing Analytics Options


Choose from elective courses such as Artificial Intelligence (AI), Blockchain, and Internet of Things (IoT). Plus, you can earn globally recognized IBM digital badges.

Accelerated Master’s Program

Current Illinois Tech undergraduates can earn both a bachelor’s degree and a Master of Science in Marketing Analytics in as few as five years through the AMP co-terminal option.

Move Your Career Forward

Alumni relations

A global network of accomplished Illinois Tech alumni is available to engage with and support our students.

Career development

Stuart’s Career Management Center offers individualized career counseling, resources for job and internship search, and opportunities to network with industry professionals.

Google Ads Top Marketers in 2021

Our Students Rise to the Top

Five Stuart M.S. in Marketing Analytics students were named Google Ads Top Marketers for their outstanding digital marketing campaigns for a nonprofit organization in Los Angeles.

Read more

“The program helped me build strong analytical skills as well as teaching me how to deliver professionally. The faculty and staff are fantastic, as they are reachable and always happy to answer questions.”

—Chumeng “Maggie” Ding (M.S. MANL ’15), Analytics and Insights Associate Director, Spark Foundry

Chumeng "Maggie" Ding

“Stuart School of Business offers a unique degree. It combines business and technology seamlessly. Stuart’s program helps students prepare to be a good business storyteller with a deep understanding of cutting-edge technology.”

—Changye “Jack” An (M.S. MANL/M.B.A. ’16), Data Science Consultant at Accenture

Changyue Jack

Featured Faculty

Elizabeth Durango Cohen
Associate Professor of Operations Management M. Zia Hassan Endowed Professor Assistant Director, M.S. in Marketing Analytics Director, Center for Advancing Corporate Performance
Dinakar Jayarajan
Assistant Professor of Marketing
Ghazale Jafari Haddadian
Clinical Assistant Professor of Operations and Energy Management
Martin Bariff
Associate Professor Emeritus of Information Management
Ketan Patel
Adjunct Faculty

Stuart Stands Out

Chicago Skyline Ariel View 280x150

Only Business School in a Tech-Focused University in Chicago


Stuart is AACSB Accredited. Only 5% of Business Schools Globally Are.

—Association to Advance Collegiate Schools of Business International