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Master’s in Marketing Analytics (M.S.)

Learn to assess what drives consumer behavior in order to focus marketing campaigns to optimize return on investment.

Prepare for one of the fastest-growing careers available with your M.S. in Marketing Analytics.

Interested in a career in one of the fastest-growing job sectors in the country? Illinois Institute of Technology’s M.S. in Marketing Analytics will get you there.

In a world driven by the internet, social media, digital technologies, and big data, successful marketers must stay on the cutting edge of new forms of marketing, technology, and analytics. Our master’s in marketing analytics program will prepare you for an exciting career as a market research analyst or a similar position.

Guided by leading industry experts on our Marketing Analytics Advisory Council, our marketing analytics master’s degree program will teach you how to gather and analyze data, generate insights, and develop marketing strategies that expand a company’s customer base and market share. Plus, you’ll live and learn in the heart of Chicago, a major marketing and commerce center.

You’ll gain professional skills and expertise in a program ranked #23 among all master’s in marketing programs in the United States by TFE Times. And our job placement rate is almost 95 percent within three months of graduation.

Through Illinois Tech’s one-of-a-kind, hands-on opportunities and marketing analytics courses taught by faculty with extensive market research expertise, you’ll gain the insights and education to elevate your career path and excel in your chosen profession.

Program Overview

By choosing Illinois Tech’s M.S. in Marketing Analytics degree program, you’ll enjoy a number of advantages, including:

  • Gain professional expertise through Illinois Tech’s Elevate program. This one-of-a-kind program guarantees access to hands-on experiences—including research projects, internships, study away, competitions, short courses, and more—as well as personalized academic and career mentorship, all in pursuit of ensuring that our students graduate with career-readiness.
  • Leverage professional career guidance to kickstart your career. Our Career Management Center  offers you individualized career counseling, resources for job and internship searches, and opportunities to network with industry professionals.
  • Live and learn in the heart of Chicago’s business district. Our downtown Chicago location offers you unparalleled access to companies employing data scientists, business analysts, and market research analysts for internships, networking opportunities, and in order to gain valuable industry contacts.
  • Acquire real-world insights and guidance from our alumni network. Our global network of accomplished Illinois Tech alumni is available to engage with and support you.
  • Learn from and collaborate with expert industry leaders. Our professors bring their marketing analytics experience directly to the classroom, offering extensive insights into market analytics, marketing strategy, and technology.

Career Opportunities

Our marketing analytics master’s degree will prepare you for fast-paced marketing analytics careers such as:

  • Market research analyst
  • Management analyst
  • Marketing or advertising manager
  • Product or brand manager
  • Operations research analyst
  • Social media marketing specialist

Companies that have hired our master’s in marketing analytics graduates include:

  • Anthem Marketing Solutions
  • Chicago Mercantile Exchange (CME) Group
  • Extreme Networks
  • Google
  • Greystar
  • Nielsen
  • Ogilvy & Mather
  • PricewaterhouseCoopers (PwC)
  • Samsung Engineering Corporation
Disclaimer for prospective students, please read.
The information provided is sourced from a third party, Lightcast, and is provided here for informational and educational purposes only. Please be advised that the inclusion of the Lightcast resource on this website does not imply endorsement by Illinois Institute of Technology (Illinois Tech), nor is it a guarantee of the accuracy of this information. Illinois Tech makes no representation, warranty or guarantee, express or implied, that the information presented herein is reflective of the outcomes you can expect if you enroll in or graduate from an Illinois Tech program. Illinois Tech expressly disclaims any liability regarding Lightcast, or in connection with any actual or potential employment opportunity stemming from information on this site and you hereby irrevocably waive any claim(s) against the Illinois Tech for the same. Your use of this web page is an acknowledgement of your understanding and acceptance of the terms and conditions set forth herein. You are encouraged to conduct your own thorough research into job opportunities and outcomes in your field of study.

Gain real industry insights through our marketing analytics courses

Illinois Tech’s marketing analytics courses are taught by professors with extensive marketing analytics industry experience. In addition, our Marketing Analytics Advisory Council—composed of leading industry professionals—ensures that our program aligns with industry practices and emerging marketing analytics methods and technology.

Our marketing analytics courses offer you the technical and marketing skills you need to elevate your career. The courses you’ll complete include:

  • Social Media Marketing Analytics
  • Predictive Analytics
  • Artificial Intelligence
  • Digital Marketing
  • Analytics for Decision Making    
  • Marketing Research and Engineering

Note: Beginning in the fall 2024 semester, the M.S. in Marketing Analytics degree will require a minimum of 30 credit hours (10 courses) for completion. Students will select six credits of elective courses.

View all marketing analytics courses and course descriptions

Master’s in Marketing Analytics admissions requirements

  • Completed online application
  • Official transcript submission with a minimum cumulative undergraduate grade-point average of 3.0 on a 4.0 scale
  • No GMAT or GRE scores required
  • A one-page statement of purpose, with goals and objectives
  • English proficiency exam, if required
Claire Johnson, Stuart School of Business

Have Questions? Connect with Us

For any questions about Stuart School of Business degree programs or the application and enrollment process, contact our Director of Student Recruitment Claire Johnson.

Why Choose Illinois Tech’s Master’s in Marketing Analytics Program?

Here are just a few of the many reasons to choose Illinois Tech’s Stuart School of Business M.S in Marketing Analytics degree program:

Scholarships and Financial Aid for M.S. in Marketing Analytics Students

Domestic students pursuing our M.S. in Marketing Analytics degree are eligible to apply for the Chicago Talent Pipeline Scholarship, which supports motivated individuals to advance their career paths in Chicago’s dynamic marketing industry. In academic year 2023–24, this scholarship awards a maximum of $14,000 per degree.

International students pursuing our M.S. in Marketing Analytics degree are eligible to apply for Illinois Tech’s Stuart School of Business Dean’s Scholarship, which in academic year 2023–24 awards up to $14,000 for the full two-year program. We are also a STEM-designated program, which allows international program graduates to apply for an extension for Optional Practical Training in the United States.

Learn more about tuition, fees, and financial aid at Illinois Tech

“Overall, my academic experience at Stuart was defined by a combination of challenging coursework and hands-on projects. This blend not only equipped me with the necessary skills and knowledge in marketing analytics but also prepared me for the practical challenges of the professional world.”

—Efe Uduigwomen (M.S. MANL ’23), Senior Growth Marketing Associate, Remitly

Efe Uduigwomen

“The program helped me build strong analytical skills as well as teaching me how to deliver professionally. The faculty and staff are fantastic, as they are reachable and always happy to answer questions.”

—Chumeng “Maggie” Ding (M.S. MANL ’15), Analytics and Insights Associate Director, Spark Foundry

Chumeng "Maggie" Ding

“Stuart School of Business offers a unique degree. It combines business and technology seamlessly. Stuart’s program helps students prepare to be a good business storyteller with a deep understanding of cutting-edge technology.”

—Changye “Jack” An (M.S. MANL/M.B.A. ’16), Data Science Consultant at Accenture

Changyue Jack
Stuart team in the 2024 Curiosity Cup

Earning High Marks in International Competition

The Astute Hawks, a team of three Stuart marketing analytics students advised by Clinical Associate Professor of Marketing Dinakar Jayarajan, showed their skills and learned a lot in the 2024 Curiosity Cup competition.

Read more
Google Ads Top Marketers in 2021

Our Students Rise to the Top

Five Stuart M.S. in Marketing Analytics students were named Google Ads Top Marketers for their outstanding digital marketing campaigns for a nonprofit organization in Los Angeles.

Read more

Why Our Master’s in Marketing Analytics Program Stands Out

More reasons to choose Illinois Tech’s Stuart School of Business

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We offer the only business school in a tech-focused university in Chicago


Stuart is AACSB-accredited, as only 6 percent of business schools are globally

—Association to Advance Collegiate Schools of Business International

Additional Marketing Analytics Master's Options


Choose from elective courses such as Artificial Intelligence (AI), Blockchain, and Internet of Things (IoT). Plus, you can earn globally recognized IBM digital badges.

Accelerated Master’s Program

Current Illinois Tech undergraduates can earn both a bachelor’s degree and a Master of Science in Marketing Analytics in as few as five years through the AMP co-terminal option.

Move Your Career Forward

Alumni relations

A global network of accomplished Illinois Tech alumni is available to engage with and support our students.

Career development

Stuart’s Career Management Center offers individualized career counseling, resources for job and internship search, and opportunities to network with industry professionals.

Featured Faculty

Elizabeth Durango Cohen
Associate Professor of Operations Management M. Zia Hassan Endowed Professor Assistant Director, M.S. in Marketing Analytics Director, Center for Advancing Corporate Performance
Dinakar Jayarajan
Clinical Associate Professor of Marketing Associate Director of Graduate Business Programs
Ghazale Jafari Haddadian
Clinical Associate Professor of Operations and Energy Management
Ketan Patel
Adjunct Faculty