Marketing Analytics Advisory Council

The Marketing Analytics Advisory Council (MAAC) was created to align the marketing analytics curriculum with industry practices and emerging analytics methods and technology. To achieve this continuous improvement objective, the MAAC meets each fall and spring semester to discuss the curriculum, industry practices, and desired skills for graduates. These industry thought leaders provide valuable insights for the marketing analytics program.

Member Profiles

Erick Brethenoux

Erick Brethenoux
Director, business analytics and decision management strategy, IBM

Brethenoux leads the strategic initiatives and vision for the IBM Data and Analytics Division. Prior to IBM, he was vice president at Lazard Frères, where he worked with institutional investors analyzing startup companies for venture capital funding and merger and acquisition activities. Before Lazard, Brethenoux was research director of advanced technologies at Gartner, focusing on decision-support systems, knowledge management, and artificial intelligence architectures. Prior to Gartner, Brethenoux was completing a scientific mission for the French Embassy in the United States. His research as a Ph.D. candidate at the University of Delaware was aimed at knowledge engineering within a cognitive sciences multidisciplinary program.

Andy Curtis

Andy Curtis
Senior vice president, Northern Trust

Curtis is a senior vice president at Northern Trust, where he leads an enterprise analytics team focused on leveraging data to enhance Northern Trust’s profitability. Prior to his current role, Curtis led marketing and analytics teams at General Re-New England Asset Management, JP Morgan, and Y&R/Wunderman. He has helped organizations across many industries enhance the utilization and segmentation of client data to create more profitable relationships. Curtis received his bachelor’s degree and M.B.A. from the University of Chicago.

Chetan Desai
Architect prime, TechConcert

Desai is an independent consultant working as a Software Architect in various CTO groups. He has more than 20 years of experience in information technology industry. Over the last six years, Desai has worked exclusively on big data analytics and machine learning platforms. He helps the health care, retail, and CPG industries with end-end IT portfolio planning to realign with changing technology and business process needs. Desai brings expertise in establishing consumer and patient 360 view, loss prevention, provider performance management, click stream, and social and sentiment analytics.

Will Hutchinson

Will Hutchinson
Director, analytics practice, Hexstream

Hutchinson has worked in business intelligence and data warehousing since 1986. He has worked in product management, consulting, and sales consulting in data warehousing, business intelligence, data visualization, and advanced analytics. Hutchinson has developed return on investment and total cost of ownership models for analytics projects for over 10 years in across a multitude of industries. In 2013 he co-authored Oracle BI Applications: Deliver Value Through Rapid Implementation. Hutchinson has a bachelor’s degree in chemical engineering from Princeton University and an M.B.A. in finance from the University of Chicago.

Megan Lineberger

Megan Lineberger
Former manager of strategic analytics, MillerCoors

Lineberger previously had been the manager of strategic analytics at MillerCoors, and has held senior analytics positions at Beam Suntory, Ogilvy & Mather, WhiteWave, and The Nielsen Company. She holds a bachelor’s in psychology from Northwestern University and a Master of Social Psychology from the University of Colorado Boulder.

Anoop Tiwari

Anoop Tiwari
Senior director, strategy and business development, Cars.com 

In his role at Cars.com, Tiwari’s team focuses on strategic planning, partnerships, mergers and acquisitions, and various internal research and analytics projects. Tiwari completed his M.B.A. at Purdue University in 2005, and has prior experience in technology business development and scientific research. Tiwari is passionate about digital and geeky about analytics and data visualization. He is active with the working groups of various trade associations, and sits on advisory boards for a few startups.

Brock Simon

Brock Simon
Expert associate principal, McKinsey & Company 

Simon is an expert associate principal at McKinsey & Company who focuses on marketing and digital analytics in the retail and consumer package goods sectors. Prior to McKinsey, Simon spent over 10 years at dunnhumby in roles across the United States, Asia, Europe, and the Middle East. Simon earned a Bachelor of Science in Mathematics and Statistics and a Master of Science in Mathematics from Miami University and an M.B.A. from Xavier University.