B.S. Marketing Analytics

Marketing Analytics (B.S.)

The demand for market research analysts and marketing specialists is rising fast as sophisticated data and market research techniques are used to reach and understand key audiences by virtually every business and organization in the private, public, and nonprofit sectors. The Bachelor of Science in Marketing Analytics program at Stuart School of Business can prepare you for a bright future in this dynamic field.

As the only business school in Chicago that’s part of a tech-focused university, Stuart bridges business and technology to provide you with a depth of knowledge in marketing analytics, a foundation in business fundamentals that is second to none, and mastery of quantitative and analytical skills that employers seek.

You’ll develop expertise in state-of-the-art marketing research methods and technology, including topics such as consumer behavior, optimal pricing, new product development, and sales management.

Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed access to hands-on experiences—such as internships, group projects, and research— where you connect your classroom learning with real-world practice. You also receive mentoring to guide your academic studies and to prepare you to land a great job when you graduate.

Chicago is a global center for marketing, advertising, and other market research-intensive businesses and organizations. With Stuart’s strong industry connections in Chicago for internships and networking, highly respected faculty, and a cutting-edge curriculum, you will be ready to launch your career.

STEM-Designated Program

This is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training, which allows selected students to stay and work in the United States for up to three years after graduation.

Program Overview

Stuart’s STEM-designated B.S. in Marketing Analytics program is designed to develop your knowledge of marketing theory and practice and build strong technical skills in analytics. Combined with guaranteed opportunities for internships and other real-world, hands-on experiences, our graduates are well-prepared for jobs in the fast-growing field of marketing research.

Career Opportunities

Stuart’s B.S. in Marketing Analytics is excellent preparation for private- and public-sector employment as a marketing research analyst across many industries, particularly in market research, advertising, public relations, information services, and computer systems services.

The United States Bureau of Labor Statistics reports a median occupational wage in 2022 of $68,230 for market research analysts. In the same year, 868,600 market research analysts were employed in a wide range of companies. The projected growth rate for this occupation over the next decade is 13 percent, which is much faster than the average for all occupations.

Disclaimer for prospective students, please read.
The information provided is sourced from a third party, Lightcast, and is provided here for informational and educational purposes only. Please be advised that the inclusion of the Lightcast resource on this website does not imply endorsement by Illinois Institute of Technology (Illinois Tech), nor is it a guarantee of the accuracy of this information. Illinois Tech makes no representation, warranty or guarantee, express or implied, that the information presented herein is reflective of the outcomes you can expect if you enroll in or graduate from an Illinois Tech program. Illinois Tech expressly disclaims any liability regarding Lightcast, or in connection with any actual or potential employment opportunity stemming from information on this site and you hereby irrevocably waive any claim(s) against the Illinois Tech for the same. Your use of this web page is an acknowledgement of your understanding and acceptance of the terms and conditions set forth herein. You are encouraged to conduct your own thorough research into job opportunities and outcomes in your field of study.

The marketing analytics program at Stuart is designed to build your core business competencies—including accounting, economics, statistics, finance, business law, marketing, management, decision making, operation and supply chain, and entrepreneurship—and develop your knowledge and advanced skills in the field of marketing analytics.

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Admission to Illinois Tech is required to enroll in the B.S. in Marketing Analytics program. Current Illinois Tech students should consult their academic adviser to transfer into the program.

Claire Johnson, Stuart School of Business

Have Questions? Connect with Us

For any questions about Stuart School of Business degree programs or the application and enrollment process, contact our Director of Student Recruitment Claire Johnson.

“With the smaller class sizes at Stuart we really get to know our professors, and they get to know us. I’ve been able to have one-to-one conversations after class, join a professor for coffee, and get advice and networking opportunities. It makes the learning environment that much better.”

—Nayelli Reyna (Business Administration with Marketing Analytics specialization/M.S. Marketing Analytics 5th Year)

Nayelli Reyna

More Value with Business at Stuart

Elevate Your Future

Through Illinois Tech’s Elevate program, we guarantee you hands-on opportunities like internships and other valuable experiences. Add in your personalized Elevate Your Future plan, and you’ll have the twenty-first century skills to land a great job!

A student speaks to a potential employer at a career fair

Stuart’s Career Management Center is dedicated to business students with individualized career counseling, resources for internship and job search, career pathway programs, and networking with business professionals.

Accelerated Master’s Program

Start your career with a master’s! You can earn both a bachelor’s and a master’s degree from Stuart in as few as five years, while keeping your undergrad scholarships, through Illinois Tech’s Accelerated Master’s Program.

Featured Faculty

John Twombly
Associate Dean for Undergraduate Affairs Director of Undergraduate Programs in Business Clinical Professor of Accounting and Finance Adjunct Faculty, Industrial Technology and Management
Priyanka Sharma
Associate Professor of Economics
Charles Hamilton
Clinical Associate Professor of Accounting
Ghazale Jafari Haddadian
Clinical Associate Professor of Operations and Energy Management
Li Cai
Associate Professor of Finance
Nik Rokop
Coleman Foundation Clinical Associate Professor of Entrepreneurship Director, Master of Technological Entrepreneurship Director, M.S. in Technological Entrepreneurship Director, Center for Sports Innovation
Andrew Kumiega
Assistant Professor of Analytics Adjunct Professor, Industrial Technology and Management

Stuart Stands Out

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Only Business School in a Tech-Focused University in Chicago


Stuart is AACSB Accredited. Only 6% of Business Schools Globally Are.

—Association to Advance Collegiate Schools of Business International