Marketing Analytics (B.S.)
Your exciting career in marketing begins with Illinois Tech’s cutting-edge B.S. in Marketing Analytics program, highly respected faculty, and industry connections for internships.
Develop Expertise and Skills for Your Future with Illinois Tech’s B.S. in Marketing Analytics
All types of businesses and organizations need highly trained marketing analysts and managers who know how to leverage sophisticated data analytics and market research techniques to identify, understand, and reach their key audiences. You can become one of these in-demand professionals. Illinois Tech’s B.S. in Marketing Analytics program bridges business and technology, providing you with a foundation in business fundamentals that is second to none and building your mastery of the industry-leading marketing practices and analytical skills that employers crave.
Program Overview
Our B.S. in Marketing Analytics program has a hands-on curriculum that immerses you in analytics, covering topics such as optimization models, statistics, consumer behavior, and new product development. You’ll also build your core business competencies in accounting, economics, statistics, finance, business law, management and decision-making, operations, and entrepreneurship, as well as developing effective communication, organizational, and teamwork skills. Chicago is a global hub for data-intensive industries such as financial services, insurance, logistics, energy, advertising, and marketing. We leverage our industry contacts and our large number of alumni in the Chicago area to help you access internships, networking, and career opportunities.
Career Opportunities
What careers fit well with a marketing analytics degree? Read our blog post to learn more about the top career opportunities for marketing analytics graduates, including job roles such as:
- Marketing analyst
- Marketing manager
- Business intelligence analyst
Here is a preview of some of the courses you’ll take to build your expertise in marketing, analytics, and management.
BUS 476 Consumer Behavior
Why do people choose, use, and evaluate goods and services they way that they do? In this interdisciplinary course, you will examine how internal, external, situational, and social influences impact purchase behavior and develop your understanding of the managerial and strategic implications of consumer behavior. During a team project, you will focus on a problem related to consumer behavior, conduct research, and develop recommendations for marketers based on your findings.
BUS 473 Marketing Analytics
Explore the fundamentals of marketing research and how to apply them. You’ll gain knowledge of marketing concepts and build key skills in how to identify, collect, analyze, and leverage marketing data and information. Develop your research and problem-solving abilities through readings, cases, in-class activities, lectures, assignments, and interactions with marketing strategy problems, both inside and outside of class sessions.
BUS 480 Strategic Management and Design Thinking
Learn how to combine strategic management and design thinking to lead high-performing organizations and design products. In a series of hands-on exercises and projects, you will integrate accounting, economics, finance, marketing, organizational behavior, statistics, strategy, and related disciplines into strategic management and product design. At the end of the semester, you will take the role of general manager and decide how to allocate resources, meet challenges, and make strategic organizational and product decisions.
Admission to all undergraduate programs at Illinois Tech is evaluated via a holistic approach that takes various factors under consideration, including your high school performance and essays. Your choice of major will impact this process as well, because each major has its own criteria for admission.
To learn more about our admission selection process, recommended high school coursework, and our admitted student profile, please visit our admission website.
Tuition and Fees
Learn more about the university’s general tuition and fees, visit the Student Accounting website.
To get a more in-depth idea of the tuition and fees for the BS in Marketing Analytics, you can utilize the net price calculator tool.
Featured Faculty
John Twombly
Priyanka Sharma
Li Cai
Nik Rokop
Ghazale Haddadian
Xiaoyun “Aarn” Cao
Charles T. Hamilton
Nayelli R. Says...
“With the smaller class sizes at Stuart, we really got to know our professors and they got to know us. I was able to have one-to-one conversations after class, join a professor for coffee, and get advice and networking opportunities. It makes the learning environment that much better.”
—Nayelli Reyna (BA/M.S. MANL ’23), Senior Data Analyst, United Airlines
Get In Touch
Have Questions? Connect with Us.
For any questions about Stuart School of Business degree programs or the application and enrollment process, contact our Director of Student Recruitment Claire Johnson.
FAQs
Q: What skills do you need to be successful in a marketing analytics degree?
A: Marketing analytics combines the knowledge of marketing theory and practice with a mastery of technical skills in analytics. A bachelor’s degree in marketing analytics will also include core business courses. Typically, the curriculum is designed so that you can acquire the skills you need as you progress through the degree program. Check to find out if there are prerequisites that you will need to complete before starting a program you are considering.
Here is a list of key skills needed and areas of study in a bachelor’s in marketing analytics program:
- Attention to detail, with strong organizational, communication, critical thinking, and problem-solving skills
- Knowledge of basic business statistics
- Management of information and data using software such as spreadsheets (Excel and Google sheets) and MS Access
- Data analysis using modeling, predictive analytics, and other quantitative and analytical methods
- Marketing research methods
- Social media marketing analytics and platforms
- How to develop marketing strategies and implement marketing campaigns
Q: How can you describe marketing analytics in simple words?
A: Marketing analytics professionals apply analytics to marketing-related data in order to learn about what motivates customers and drives sales. A business or organization can use the insights gained through marketing analytics to refine its marketing campaigns to be more effective, to improve customer satisfaction, and to increase sales and profits.
Q: What opportunities for internships are available at Stuart School of Business?
A: Stuart School of Business and Illinois Tech have developed extensive contacts in a wide range of businesses and organizations in the Chicago area and beyond, which opens up many possibilities for students to pursue internships and build their professional networks. In addition, Illinois Tech’s one-of-a-kind Elevate initiative guarantees students access to hands-on experiences such as internships, research, and competitions, giving students opportunities to gain experience by applying their learning in real-world work settings.