Marketing Analytics (B.S.)

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Marketing Analytics (B.S.)

The demand for market research analysts and marketing specialists is rising fast as sophisticated data and market research techniques are used to reach and understand key audiences by virtually every business and organization in the private, public, and nonprofit sectors. The Bachelor of Science in Marketing Analytics program at Stuart School of Business can prepare you for a bright future in this dynamic field.

As the only business school in Chicago that’s part of a tech-focused university, Stuart bridges business and technology to provide you with a depth of knowledge in marketing analytics, a foundation in business fundamentals that is second to none, and mastery of quantitative and analytical skills that employers seek.

You’ll develop expertise in state-of-the-art marketing research methods and technology, including topics such as consumer behavior, optimal pricing, new product development, and sales management.

Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed hands-on experiences—such as internships, group projects, and research— where you connect your classroom learning with real-world practice. You also receive a personalized plan and mentoring to guide your academic studies and to prepare you to land a great job when you graduate.

Chicago is a global center for marketing, advertising, and other market research-intensive businesses and organizations. With Stuart’s strong industry connections in Chicago for internships and networking, highly respected faculty, and a cutting-edge curriculum, you will be ready to launch your career.

STEM-Designated Program

This is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training, which allows selected students to stay and work in the United States for up to three years after graduation.

Program Overview

The Stuart B.S. in Marketing Analytics program is designed to develop your knowledge of marketing theory and practice and build strong technical skills in analytics. Combined with guaranteed opportunities for internships and other real-world, hands-on experiences, our graduates are well-prepared for jobs in the fast-growing field of marketing research.

Career Opportunities

Stuart’s B.S. in Marketing Analytics is excellent preparation for private- and public-sector employment as a marketing research analyst across many industries, particularly in market research, advertising, public relations, information services, and computer systems services.

The United States Bureau of Labor Statistics reports a median occupational wage in 2021 of $63,920 for market research analysts. In the same year, 792,500 market research analysts were employed in a wide range of companies. The projected growth rate for this occupation over the next decade is 19 percent, which is far above the average for all occupations, and is expected to generate about 99,800 openings each year, on average.

Disclaimer for prospective students, please read.

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The marketing analytics program at Stuart is designed to build your core business competencies—including accounting, economics, statistics, finance, business law, marketing, management, decision making, operation and supply chain, and entrepreneurship—and develop your knowledge and advanced skills in the field of marketing analytics.

The major requires 51 credit hours (17 courses) of business requirements and 18 credit hours (six courses) of marketing analytics courses, as shown below. In addition, a student completes mathematics and computer science requirements, Illinois Tech core curriculum requirements, and electives, for a minimum total of 126 credit hours to fulfill the B.S. degree. View business (BUS) and economics (ECON) course descriptions.

Business Requirements
BUS 100—Introduction to Business
BUS 102—Computing Tools for Business Analysis
BUS 211—Financial Accounting
BUS 212—Managerial Accounting
BUS 221—Business Statistics
BUS 301—Organizational Behavior
BUS 305—Operation and Supply Chain Design
BUS 311—Strategic Cost Management
BUS 321—Optimization and Decision-Making
BUS 341—Business Law
BUS 351—Financial Decision-Making
BUS 361—Entrepreneurship I
BUS 371—Marketing Fundamentals
BUS 382—Business Economics
BUS 480—Strategic Management and Design Thinking
ECON 151—Microeconomics
ECON 152—Global Economics

Marketing Analytics Courses
BUS 471—Marketing Management
BUS 472—New Product Development
BUS 473—Marketing Research
BUS 475—Sales Management
BUS 476—Consumer Behavior
BUS 497—Independent Study

Admission to Illinois Tech is required to enroll in the B.S. in Marketing Analytics program. Current Illinois Tech students should consult their academic adviser to transfer into the program.

“With the smaller class sizes at Stuart we really get to know our professors, and they get to know us. I’ve been able to have one-to-one conversations after class, join a professor for coffee, and get advice and networking opportunities. It makes the learning environment that much better.”

—Nayelli Reyna (Business Administration with Marketing Analytics specialization/M.S. Marketing Analytics 4th Year)

More Value with Business at Stuart

Elevate Your Future

Through Illinois Tech’s Elevate program, we guarantee you hands-on opportunities like internships and other valuable experiences. Add in your personalized Elevate Your Future plan, and you’ll have the twenty-first century skills to land a great job!

A student speaks to a potential employer at a career fair

Your Career Is Our Priority

Stuart’s Career Management Center is dedicated to business students with individualized career counseling, resources for internship and job search, career pathway programs, and networking with business professionals.

Add a Master’s Degree

Start your career with a master’s! You can earn both a bachelor’s and a master’s degree from Stuart in as few as five years, while keeping your undergrad scholarships, through Illinois Tech’s Accelerated Master’s Program.