Marketing Analytics (B.S.)
The demand for market research analysts and marketing specialists is rising fast as sophisticated data and market research techniques are used to reach and understand key audiences by virtually every business and organization in the private, public, and nonprofit sectors. The Bachelor of Science in Marketing Analytics program at Stuart School of Business can prepare you for a bright future in this dynamic field.
As the only business school in Chicago that’s part of a tech-focused university, Stuart bridges business and technology to provide you with a depth of knowledge in marketing analytics, a foundation in business fundamentals that is second to none, and mastery of quantitative and analytical skills that employers seek.
You’ll develop expertise in state-of-the-art marketing research methods and technology, including topics such as consumer behavior, optimal pricing, new product development, and sales management.
Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed access to hands-on experiences—such as internships, group projects, and research— where you connect your classroom learning with real-world practice. You also receive mentoring to guide your academic studies and to prepare you to land a great job when you graduate.
Chicago is a global center for marketing, advertising, and other market research-intensive businesses and organizations. With Stuart’s strong industry connections in Chicago for internships and networking, highly respected faculty, and a cutting-edge curriculum, you will be ready to launch your career.
STEM-Designated Program
This is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training, which allows selected students to stay and work in the United States for up to three years after graduation.
Program Overview
Stuart’s STEM-designated B.S. in Marketing Analytics program is designed to develop your knowledge of marketing theory and practice and build strong technical skills in analytics. Combined with guaranteed opportunities for internships and other real-world, hands-on experiences, our graduates are well-prepared for jobs in the fast-growing field of marketing research.
Career Opportunities
Stuart’s B.S. in Marketing Analytics is excellent preparation for private- and public-sector employment as a marketing research analyst across many industries, particularly in market research, advertising, public relations, information services, and computer systems services.
The United States Bureau of Labor Statistics reports a median occupational wage in 2022 of $68,230 for market research analysts. In the same year, 868,600 market research analysts were employed in a wide range of companies. The projected growth rate for this occupation over the next decade is 13 percent, which is much faster than the average for all occupations.
The marketing analytics program at Stuart is designed to build your core business competencies—including accounting, economics, statistics, finance, business law, marketing, management, decision making, operation and supply chain, and entrepreneurship—and develop your knowledge and advanced skills in the field of marketing analytics.
Admission to Illinois Tech is required to enroll in the B.S. in Marketing Analytics program. Current Illinois Tech students should consult their academic adviser to transfer into the program.
“With the smaller class sizes at Stuart we really get to know our professors, and they get to know us. I’ve been able to have one-to-one conversations after class, join a professor for coffee, and get advice and networking opportunities. It makes the learning environment that much better.”
More Value with Business at Stuart
Elevate Your Future
Through Illinois Tech’s Elevate program, we guarantee you hands-on opportunities like internships and other valuable experiences. Add in your personalized Elevate Your Future plan, and you’ll have the twenty-first century skills to land a great job!
Your Career Is Our Priority
Stuart’s Career Management Center is dedicated to business students with individualized career counseling, resources for internship and job search, career pathway programs, and networking with business professionals.
Add a Master’s Degree
Start your career with a master’s! You can earn both a bachelor’s and a master’s degree from Stuart in as few as five years, while keeping your undergrad scholarships, through Illinois Tech’s Accelerated Master’s Program.
Featured Faculty
John Twombly
Priyanka Sharma
Charles T. Hamilton
Ghazale Haddadian
Li Cai
Nik Rokop
Andrew Kumiega
Stuart Stands Out
Earn 2 Degrees (B.S. + Master's) in 5 Years
Choose a Stuart master's in finance, marketing analytics, public policy and administration, or tech entrepreneurship
Only Business School in a Tech-Focused University in Chicago
Stuart is AACSB Accredited. Only 6% of Business Schools Globally Are.
—Association to Advance Collegiate Schools of Business International