All academic and administrative units at Illinois Tech are able to request a variety of services from the Office of Marketing and Communications free of charge, including but not limited to:
- Graphic design
- Marketing analytics
- Marketing/communications strategy development
- Media and press relations
- Print pre-production
- Online ad design and placement
- Social media strategy
- Vendor management
- Video and photo production
- Website management/edits
All work done by M&C for the Illinois Tech community starts with a submission of a new jobs request through Wrike, the project management system M&C uses. If you do not have access to Wrike please contact your M&C account rep to gain access/training to the system or email email@example.com.
At the beginning of the process, your M&C rep will give you an estimate of how long it will take to complete the job and ask any questions that need to be answered before a job can be put into production.
When building the schedule, you will be asked to respond to a first design proof, comments/notes, print quote, etc. within two weeks of that information/file’s placement in Wrike.
NOTE: after two weeks with no response, the project will be tabled and taken off the active list. Clients can request to have a project reopened, but the timeline to complete the project will need to be negotiated, and the original delivery date cannot be guaranteed.
Once your job starts in Wrike, should circumstances change on your end, we will adjust the delivery date to reflect those changes. M&C will honor its deadlines.
If a unit chooses instead to forego these services and develop pieces/projects on its own or in conjunction with external vendors, M&C must still review and approve the design and content. The vendor will receive payment from the university once the job is complete only if the purchase order includes a job number assigned by M&C.
M&C's assignment of a job number means that M&C has approved the piece for dissemination based on two criteria:
- Inclusion of the university’s approved logo
- The copy/design do not harm the university’s brand
M&C will then review within one business day and provide feedback/approval/recommendations for changes, along with the Wrike job number to be used when requesting a PO. A minimum of one business day must be allowed for M&C review.
Proof Guidelines and Procedures for Marketing and Graphic Design Projects
All marketing and graphic design projects created by M&C for Illinois Tech clients include a first design proof. This proof will represent M&C's first attempt to meet the client’s needs as discussed in the initial conversations about the project.
After receiving the first proof, if the client wants to make changes, up to two additional proofs will be provided. Edits can be to either the design or text. Edits must be provided as annotated comments in the PDF proof that M&C provides. M&C will not accept handwritten edits, edits written in email messages or Word documents, or edits provided over the phone.
If the client approves the job after the first, second, or third design proof, the design file will be sent to the printer, posted online, etc.
If a client wants to make additional changes after the third design proof, please note the following will take place:
The delivery/deadline schedule will be reviewed and updated based on the current production schedule of the M&C team working on the project. Once a new deadline time is confirmed work can continue on the project.
Project Lead Time
For most design jobs, M&C requires a two-week (10 working days) lead time on any project added to our workflow. Any exceptions will need to be approved by either the vice president or associate vice president of M&C.
All jobs coming into M&C are subject to proofreading and copyediting. In the majority of cases, these edits are based on the Illinois Tech Editorial Style Guide.
Please build time into your schedule to allow M&C staff adequate time to review any and all content you expect to include in your printed piece or in your ad/letter/email/report, etc. M&C staff will edit for spelling, grammar, and style—as well as provide edits intended to help ensure that the piece “does its job” in terms of reaching your target audience and having the intended impact. You, however, are the subject-matter experts, and so we will assume that the copy we receive from you is accurate and cited appropriately and as necessary. If we have questions about content, we will direct them to you for clarification. Edits, comments, and questions will be provided as “tracked” changes in a Word or Google document. All changes will be made to the provided text.